This video, unlike Cheryl Cole's, challenges the conventions of a pop video because they use the same long shot throughout the video and use very little to no editing.
This music video therefore challenges the pop genre by ignoring the typical conventions of a pop video, the video is very random as the band are dancing using the treadmills throughout the song. This video does not apply to all of Andrew Goodwins 6 points of a music video as the visuals do not match the lyrics. However as the video mainly consists of the band dancing, the visuals do match with the music.
Charlotte
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