Institution

As our music video is of pop genre we have decided that a insitutition such as Sony BMG as it is a large music company and with the pop genre being very competitive we thought that the best option was the biggest institution to get the most coverage and advertisment of our music video. Using Sony BMG will result in use being able to produce a high quality video on a high budget, this will then insure that the video fits in with the current pop genre, allowing the video to compete with other videos and fight for the top spot. With the video being widespread the audience will be broader and have a range of ages and people therefore it will be shinig above those of the indie and lesser known genres with a higher number of viewers.

Molly