Feedback: 14/11/10

Good research and planning but needs a little more detail - and more focus on media theory needed

much better on branding and brand image! I have added just a few suggestions below...


- Synopsis/Narrative - dont forget to get your narrative theories in here - as you are doing a narrative video
- Keep pushing your theory -
-Target Audience Section:  Include Maslow, Young and Rubicam, Niche groupings (audience theory) how does your product appeal to the audience - fulfil basic human  needs? Also reference the UK Tribes and add one of their videos ( you can find them on Youtube)
-  what ideologies are you pushing? ( e.g. brand identity is included in this? why does this appeal to your target audience?
- Costume photographs - actual props- for your planning?
- Make up tests?
- risk assessment form for your shoots - a template can be found on Moodle.
- Institution: who would be promoting and paying for the video? A British Indie label (Rough Trade etc...) or an international major label like SonyBMG?
- practice shots -video?

- scanned storyboards and animatic
- a scanned filled out audience questionnaire sheet.

Dont forget the work you did in class on music videos and the key concepts - it can be included here!

 Miss McNulty