All genre texts combine "the same but different: (Nick Lacey 1999)
"The unexpected and the familiar" (Graeme Burton 2000)
What is a Music Video?
A music video can be anything, they have specific conventions, can tell a story or be completely different to the lyrics but most importantly they have to be visually memorable and worth watching over and over. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music. Music videos can use a wide range of styles of film making including animation, live action, documentaries and non-narrative/abstract approaches.
"A distinctive art form which can allow really interesting creative opportunities"
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