Cheryl Cole - Promise This
This specific music video follows the genre conventions, of pop music. This is because she is a young female artist which is stereotypical of this genre. Andrew Goodwin said that the visuals must match the pace of the music and Cheryl Cole does this dramatically in this video. The Lyrics match the visuals extremely, as shown below:-
Alouette uette uette
Alouette uette uette
Alouette uette uette
Déployer l'aile
- This is French for "skylark," which means ''to have fun/frolic''
In the beginning
There was nothing
So empty - She is standing in an empty room (0.08)
In the space between
- This could reference to her life because she has recently divorced her husband and this may have been the way she was feeling in the 'beginning' Then you came in
Turned the lights on - A guy comes in and turns the light in (0.17)
And created
What has came to be
- We then get the feeling that this could link to her recent relationship to dancer Derek and 'created what has came to be'
Before I hook your wings - Shadows of the dancers moves, represent 'wings' (0.29)
Cover me, please
Spread your wings Cover me and - Silhouettes of mens shadows were 'covering' her (0.32)
- When she says these lyrics, we get the impression that this could mean she wanted somebody to protect her when she was ill.
Promise this
If I die before I wake, oh
- This I'm guessing is linked to her serious case of Malaria in the past month, where she was close to death.
Promise this
Take the time to say your grace
On your knees - The guy is on his knees looking up to her (0.51)
You’ll pray for me
- These lyrics are appropriate to the beginning of the chorus, its as though she was wanting everybody to pray for her so that she would get better
Promise this
Be the last to kiss my lips - She touches her lips (0.58)
- Overall the chorus, we feel, is aimed towards Derek and she is wanting him to be the 'last to kiss her lips'
Though I’m walking
Through the shadows - The image we see is of shadows and silhouettes (1.15)
- It was a really dark time, for her
You were with me
And you comfort me
- Derek was there with Cheryl throughout her illness
Lay me down now
Time for sleeping
But before that
Would you restore me
- Derek never left her side when she was suffering
Before I hook your wings
Cover me, please
Spread your wings
Cover me
Promise this
If I die before I wake, oh
Promise this
Take the time to say your grace
On your knees
You’ll pray for me
Promise this
Be the last to kiss my lips
That’s where we’re hanging on - She is leaning back almost 'hanging on' to the guy (2.23)
And I hope you don’t let me go
- As she's 'hanging' onto her life when she was suffering with Malaria, she wanted Derek there waiting for her to awaken.
If you ever leave me
Know I wanna go with you
- This is saying that she wants Derek there throughout everything and where ever he wishes to go, she wants to go with him. This could also relate to Derek moving back to LA and Cheryl wanting to go over there to start over, as stated in the media.
Promise this
If I die before I wake, oh
Promise this
Take the time to say your grace
On your knees
You’ll pray for me
Promise this
Be the last to kiss my lips
Alouette gentille les ailes
Alouette plumerai les ailes - She is floating and looks like she is an angel (3.19)
"Skylark nice wings, Skylark I shall pluck you"
Poppy and Charlotte
Stills From The Video
This still is from the beginning of the video where Cheryl is standing in an empty room, this is standard of music videos as it has been shot in a studio. The fact that this is shot in a close up shot shows that this is a pop video as this is one of the conventions of this genre. The shot has used high key frontal lighting to make her look very good looking which is stereotypical of the pop music genre.
This still is showing where the guy walked into the room and switched on the light. This is shot in a long shot camera angle in order for the audience to see them in full length. High key side lighting is used in order to add mystery to the guy in the scene.
As Cheryl sings about 'wings' and 'covering' her there is a shadow of a dancers arms which are representing wings. As this is shot in a medium close up using high key frontal lighting this is conventional of a pop video.
This still is taken from the end of the video where she is floating, the costume she is wearing makes it seem that she is an angel. It has been shot in a long shot so that we can see her entire body which shows us that she is not touching the floor. High key back lighting has been used to represent the sun to make her seem like she is very high up. As the video has been shot in a studio they have used smoke and fog machines to make it seem like there is cloud there.
Poppy & Charlotte
Alouette uette uette
Alouette uette uette
Alouette uette uette
Déployer l'aile
"Deploy the wing"
Alouette uette uette
Alouette uette uette
Alouette uette uette
Déployer l'aile
"Deploy the wing"
Alouette uette uette
Alouette uette uette
Alouette uette uette
Déployer l'aile
"Deploy the wing"
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