In all music videos there are ideologies that are put across to the audience in the lyrics and also the narrative and story line of the video, ideologies are used to appeal to the the target audience. The ideologies will change for every different music video, they change according to the the brand image or the artist. The dominant ideologies that occur in music video are often the same as those that crop up in today's modern day society such as...'consumerism' today's society is almost obsessed with disposable consumer goods. Mainstream media texts follow dominant ideologies they do this so the audiences accept the media texts, as they do not challenge what we believe an what we want to believe.
The ideologies that will occur in our video that 'love conquers all' this ideology crops up at the end of the video as we are planning to end the video with hands all over the girl after the whole video is of her searching for a man and at the end a man finds her.
Molly
Tuesday, 23 November 2010
Sunday, 21 November 2010
Shots during the Video
These are some photos we have taken during our video. The various costume changes throughout the video make it exciting and glamourous. The green screen you can see in the first image will have the image of flames we found on the internet, to tie in with the theme of James Bond. This clip from YouTube shows the image we are attempting to re-create with our own twist. http://www.youtube.com/watch?v=qGPBFvDz_HM Poppy has posted photos of the outfits used in the video which fit our image of our artist. Fashionable and quirky but looks sophisticated. Some of the images we have looked and the lighting gave us ideas for the ancillary tasks. The third photo would look particularly good as a photo on a magazine article. 
Liv x
Saturday, 20 November 2010
Costume and Make-up
This is the first costume for our music video. I've teamed together a sparkly little top with some simple leggings and platform heels to go for a sexy look yet the leggings bring the 'james bond' evident as it isn't extremly girly. I have also put a mac coat together with it so that on the open sequence the model can throw it off.
Wearing leggings again she has
leggings, topshop top
all saints dress
allsaints dress
allsaints
Thursday, 18 November 2010
Storyboard
As we wont be filming our video in the order that the final product will look like we need to know exactly what kind of shots we need to be filming and why and where we will be using them, in order to stay organised and not lose track of where we are up to we have created a storyboard to refer to whilst we are filming. Here is a description of the kind of shots we are planning to film...
Shot 1
In the opening scene, we will be filming our artist with the dancers behind her walking towards the camera. We will be shooting this on a white screen in our studio so that we can have excellent lighting facilities to make our shots look sharper and clearer. The dancers will be dressed in a very simple black outfit where our artist will be dressed to fit in with our theme of James Bond, her outfit will also be a representative of her brand image of feisty, sexy and glamorous.
Shot 2
In our second shot of the video we are going to be using a countdown clock, counting down from 10. We will be cross cutting from this shot to the walking scene continuously with the cuts between the shots increasing as the countdown gets lower.
Shot 3
We will film this in a long shot. When the countdown time hits 0:00, our artist will throw off the her mac to reveal her outfit underneath with the gun as a propp to add to our James bond theme. This will also support her brand image of feistiness, sexiness and glamorous. Her hair will be tied up and she will let it down.
Shot 4
We will shoot this in a close up shot of her face, the lyrics will begin and she will sing along to them. We will be using a black background and have just one light shining on her. This will add a sense of mystery about her to the scene.
Shot 5
For this shot we will be filming the dancer separately to our artist because we are going to layer the scene so that the dancers look like they are far away and our artist is closer to the camera.
Shot 6
Quite a large section of our audio track has no lyrics and just the music which means we have to still have something going on to make sure that the viewer doesnt get bored, so in this shot we have decided to split the screen into 4 sections and film each dancer using the green screen. We will edit it so that the dancers are a silhouette and the background colours will change to the beat of the song. This will be repeated throughout the music video.
Shot 7
In this section of the video, we have decided to include a male gaze, to shoot this we are going to film starting from her feet and then tilt the camera upwards as our artist walks towards the camera. We will then cut to a long shot of her singing the song.
Shot 8
The main narrative of our video is the artist going from bad to good whilst she is searching for the male character. In the middle of the video we have decided to use shots that have high key side lighting in them, this will then show the two sides to her character, the good and the bad. We will need to make sure that the lighting is used effectively and doesnt make our artist look too pale but still making it clear to the viewer that she is slowly changing from bad to good.
Shot 9
We will also be using the green screen to show how the artist is going from bad to good by filming her in a black dress, and then placing the image on a white background, and then again with her in a white dress and edit it to have a black background, we will then split the screen into 3 and have the two outside screens as the footage with the black dress and then the white dress footage in the middle screen. We will show how the badness is leaving her by her being styled in a black outfit.
Shot 10
Our final shot will be of the artist wearing a long flowing white dress, we will edit the footage to make it look like she is floating very glamorously, we will use a fan to make the dress slowly move and make her hair look like it is blowing, this will give it the effect of being outside and we will be using a large light behind her to make her look like she is in the sky.
Charlotte
Shot 1
In the opening scene, we will be filming our artist with the dancers behind her walking towards the camera. We will be shooting this on a white screen in our studio so that we can have excellent lighting facilities to make our shots look sharper and clearer. The dancers will be dressed in a very simple black outfit where our artist will be dressed to fit in with our theme of James Bond, her outfit will also be a representative of her brand image of feisty, sexy and glamorous.
Shot 2
In our second shot of the video we are going to be using a countdown clock, counting down from 10. We will be cross cutting from this shot to the walking scene continuously with the cuts between the shots increasing as the countdown gets lower.
Shot 3
We will film this in a long shot. When the countdown time hits 0:00, our artist will throw off the her mac to reveal her outfit underneath with the gun as a propp to add to our James bond theme. This will also support her brand image of feistiness, sexiness and glamorous. Her hair will be tied up and she will let it down.
Shot 4
We will shoot this in a close up shot of her face, the lyrics will begin and she will sing along to them. We will be using a black background and have just one light shining on her. This will add a sense of mystery about her to the scene.
Shot 5
For this shot we will be filming the dancer separately to our artist because we are going to layer the scene so that the dancers look like they are far away and our artist is closer to the camera.
Shot 6
Quite a large section of our audio track has no lyrics and just the music which means we have to still have something going on to make sure that the viewer doesnt get bored, so in this shot we have decided to split the screen into 4 sections and film each dancer using the green screen. We will edit it so that the dancers are a silhouette and the background colours will change to the beat of the song. This will be repeated throughout the music video.
Shot 7
In this section of the video, we have decided to include a male gaze, to shoot this we are going to film starting from her feet and then tilt the camera upwards as our artist walks towards the camera. We will then cut to a long shot of her singing the song.
Shot 8
The main narrative of our video is the artist going from bad to good whilst she is searching for the male character. In the middle of the video we have decided to use shots that have high key side lighting in them, this will then show the two sides to her character, the good and the bad. We will need to make sure that the lighting is used effectively and doesnt make our artist look too pale but still making it clear to the viewer that she is slowly changing from bad to good.
Shot 9
We will also be using the green screen to show how the artist is going from bad to good by filming her in a black dress, and then placing the image on a white background, and then again with her in a white dress and edit it to have a black background, we will then split the screen into 3 and have the two outside screens as the footage with the black dress and then the white dress footage in the middle screen. We will show how the badness is leaving her by her being styled in a black outfit.
Shot 10
Our final shot will be of the artist wearing a long flowing white dress, we will edit the footage to make it look like she is floating very glamorously, we will use a fan to make the dress slowly move and make her hair look like it is blowing, this will give it the effect of being outside and we will be using a large light behind her to make her look like she is in the sky.
Charlotte
Tuesday, 16 November 2010
Shooting schedule
From this week we will be starting to film our music video, wiht our video being all studio based we have had to arrange the different places in college we want to film. Starting on thursday when we are all fre we have previously booked out the theatre for our dancers and long shots, the studio to do our green screening and the dance studio for more dancing and a change of scenery.
Thursday 18th Novemeber
Theatre: 1-2
Dance studio: 2-3
Studio: 3-4:45
We will be arranging for our actors to come in at half past 12 ready for the costumes to be sorted and their makeup to be done, this will also give us time to run through the afternoons filming schedule and explain what exactly they will be doing. We will also arrange within our group who's bring which props and costumes then we are not all bringing the same things.
Molly
Thursday 18th Novemeber
Theatre: 1-2
Dance studio: 2-3
Studio: 3-4:45
We will be arranging for our actors to come in at half past 12 ready for the costumes to be sorted and their makeup to be done, this will also give us time to run through the afternoons filming schedule and explain what exactly they will be doing. We will also arrange within our group who's bring which props and costumes then we are not all bringing the same things.
Molly
Institution
As our music video is of pop genre we have decided that a insitutition such as Sony BMG as it is a large music company and with the pop genre being very competitive we thought that the best option was the biggest institution to get the most coverage and advertisment of our music video. Using Sony BMG will result in use being able to produce a high quality video on a high budget, this will then insure that the video fits in with the current pop genre, allowing the video to compete with other videos and fight for the top spot. With the video being widespread the audience will be broader and have a range of ages and people therefore it will be shinig above those of the indie and lesser known genres with a higher number of viewers.
Molly
Molly
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