For my media practical work I have decided to choose the 'Video Magazine' which consistes of creating a music video, magazine adverts and the panels of a CD cover.
I didnt do this one my own, I had to be in a group of 3/4. I decided to go with my friends, from my class, as they shared the same taste as myself. So my group consisted of myself, Liv, Molly and Charlotte.
I contributed to each other the tasks and projects, however couldn't get involved in the filming or photography to due to be 'music artist' and appeared in both the video and photographs.
The Following videos and Powerpoints will individually awnser the four key questions in turn...
Question Two: How effective is the combination of your main products and ancillary texts?
What is a brand?
-A brand is an idenity of a product or a business.
-A brand can appear to be in many different wants like a slogan, logo, name, sign , symbol or lettering to represent a certain brand.
- It is as though a brand is a personality of either a product or a business.
- Two highly popular ones are the Mcdonalds sign as it's also known as the 'golden arches' and world-wide and another recent and highly popular would the 'apple'!
-Brands mainly have legally been trademarked so it cannot be copied.
What is our brand image?
Our brand image is sexy, fiesty, glamerous and girlie.
The mise-en-scene and editing of our work expresses this alot. We used high key lighting to show a sharp edge and bring out the contrast of the clothing and background. Making everything into black and white also helped this. the editing techqniues used show a sophisicated look gaining our aim to achieve our brand image.
The picture above evidently shows a sense of sexy, fiesty, girliness and glamour. This brand image is not only produced by poses but by the colours used. We decided to use a girlie colour against the contrast of the black and white, also using stripes of pink across the page to fit in with the black and white stripey dress. Blending two sexy images together gain a more attractive and sophisicated look, making it look more glamerous to the eye. I think the overall brand image has been achieved and it works sucsessfully in this image.
Sense of Brand Idenity in Music Video..
Our brand identity is still evident though our music video however in a different manner.
We wasn't too bothered on the outfit colours, or style of clothing as we did want it to be unique and quirky however overall everything blended together and fitted in perfectly. We used green screening and a plain black brick wall to get two different effects, to give it more character and bring in different contrasts.
As I appeared in both the photographs and video, I had great pressure to achieve the sexy and sophisicated appearence, so had to have the confidence to express this. I did my best and I think this is shown though our video.
(this image is taken from the video shoot and had been cropped)
Sense of Brand Idenity in Ancillary Tasks..
throughout the ancillary tasks we are able to continue our brand image, yet enhancing it as we went along.
we pushed the sexy image to the maxium by myself posing topless to create this. I think it has worked extremly well and doesnt appear 'slaggy' but tasteful.
mainly all the images are in black and white, with a tint of pink stripes or song lyrics. This all makes our anicillary tasks look more attractive, yet interesting, like the artist.
Simularitys and Differences..
Our main simularitys and differences which are bold in our anicillary tasks and video are..
Simulaties being..
-Posing and positionings appeared the same and included the brand idenitys in both
-My hair and make-up was consistant thoughtout all of the projects, there was no drastic changes gaining more attention
-Clothing styles all fitted in
- Using the same backgrounds to create a sharp and bolder look
Differences..
- In our anicillary tasks we based it all on black and white images with pink stripes across the images. This wasnt consistant through our video however we should have maybe included pink clothing, backdrops or even insert a pink tint to the images.
-not being able to include a gun onto our images kind of erased our james bond theme from the images. if we was able to include the gun, it would have come across better and more sharp.
Question Three: What have you learnt from your audience feedback?
As a group we decided our inital target audience was:
-female
-aged between 15-25
-white british
-middle/working class
We did a questionnaire for our target audience to decide on our inital ideas and planning.
POP - 33%
RnB - 29%
Indie - 27%
Theses were our most popular music genres and theses appeared to be listened to more via music videos on music channels.
Rock - 4%
Electronic - 2%
Rap - 2%
Bass - 1%
Contry - 0%
Other - 0%
Theses were extremly low numbers compared too our main three.
The most popular music channles appeared to consite of: 4music, MTV music and The Box.
Our research also indicated different varietys of listening to the music like Radios, Music Channles and Ipods. But it also showed that mainly girls listened to it in various places like in the car, bus and with there friends.
How we set out to appeal to our target audience..
After researching into what appeals our target audience we planned to use the following in our products:
- Sexy, Fiesty and Glameorus outfits
- Use an artist who appeared all three of our brand image, had the confidence of an artist and somebody we could relate to a real music artist.
- simple make-up and hair, so she wasn't too over powering and appeared the 'girl next door'
- using simple locations and backgrounds to enhance on the artist more
did we succedd?..
- pink, girlie yet bold and sharp colourings ehanced our brand image better than expected, especially in the photographs
- using the sexy, fiesty and glamerous outfits fitted in extremly well and even in the photographs of going topless, brought the more sexy and fiesty side to the brand image out.
- keeping the locations simple wored and kept all the attention on the lip syncing, artist and the outfits as this is what we wanted our target audience to be more aware of
Audience Testing before completion:
We asked our target audience what they wished to view in a music video and there overall expectations. There opinions were the ones in which we had already thought about ourselfs yet we kept including different techqniues thoughout our work to make it better.
Final Audience Feedback:
our overall feedback consisted of:
- our music video appeared professional and looked good
- 'it reflects the genre very well'
- Green screening wasnt of a high standard but 'the bits what were done well, looked very good'
- the main character looked confident and fitted to the genre of the music and the overall music video
- lip synching was done to a good standard
- The words used to sum up our brand image were:
- girlie
- sexy
- revealing
- independent
- seductive
this made me and my group happy as we clearly achieved what our target audience was looking for and what our brand image was.
- people found our countdown at the beginning good however wasnt sure on the purpose
- our editing techqniues were varied and the layering techniques were effective
- choose of clothing, hair and make-up fitted well with our brand image.
Feedback on our Ancillarie Tasks:
- The photographs looked professional with good editing and content
- Album panels achieved our genre of music. they were girlie and sophisicated however were abit cheesy
- Our arist was really confident and the photographs were excellent
- the pink stripes we used and included worked well, achieving an attractive look
- from our ancillary tasks we asked what they thought the brand image was and we found that they were: sexy, girlie, confident and cheeky. This is spot on to what we aimed for.
- editing techiques looked good and they were also followed through the music video also
We did however get a few surgesstions which were
- clearer writing on some of our advertisments
- bright colours to be a little more eye catching
Throughout the whole project we used media technologies, from researching to uploading the final project. All of our documenting has been uploaded through posts on Blogger. By creating a page for our group we could all contribute to the blog as long as we had access to the internet. We found that it was good for documenting our work and displaying it but when it came down to adding images and videos, sometimes they didn’t load properly or ending up deleting work and meaning us having to start posts from scratch. Looking for music videos we used YouTube, and analysed the content, and came up with our own ideas. Some videos took longer than others to buffer but overall there weren’t many problems with the website. We used the internet search engines to research artists brand images, and books to find information on theories and inspiration, branding and audience. Researching theories and conventions we used the narrative and genre book and looked a chapter 4- The Theory of Genre1. We used Windows mail to get in contact with the X Factor contestant Diana Vickers who is also from Blackburn, as some of our friends knew her; this seemed a great opportunity to ask permission if we were able to use her song ‘My Hip’. We used latest technology video cameras to capture our video, 3 in fact, to get plenty of different angles of shots, this proved difficult when uploading as it took hours in total.
For the construction we moved onto the program ‘Final cut’, after a long process of learning how to use it and filming our video we were ready to edit it. It was a long process but we did it to a good standard. Out of our group, I struggled most with using this program as it was something I couldn’t grasp, I did all the lip syncing as it proved something I was good at. We got the hang of cutting the video up as our music was fast pace we had to make a variety of short cut shots for the video to flow with the music. Our group gained more confidence as the weeks went on and created a great final piece.
The technologies I used to create this evaluation were Scribd, and Prezi, blogger, search engines and blogger. Overall they have been easy enough to use, but Prezi took some time to figure out how to use. Scribd took a while for my work to upload and I have trouble locating the embed code. The way to upload photos onto Prezi was really simple and I am happy with the layout of the page as it makes this post visually appealing.
